Veronica Labanca (she/her) is a creative director and graphic designer currently based in Boston, MA. She holds a Bachelor of Fine Arts degree from the Studio for Interrelated Media department at the Massachusetts College of Art and Design, where she explored

concept-based multimedia projects.

              Veronica’s work uses collaboration and creative direction to create immersive performance spaces. She enjoys building a visual identity by curating a show's production and supporting artists under the umbrella of her vision. Themes of her work often involve challenging authority, societal norms, or the physicality of the human body. Her projects are frequently performance art events, transforming a room into a multifaceted experience. Veronica also has experience applying her production and direction to photoshoots and galleries, making an intriguing visual identity and representation of an artist's work.


ARTIST STATEMENT
              I am Veronica, a creative director building immersive performance art spaces, investigating subconscious desire through curation and design. I focus on the design and visual identity of a space to communicate my cohesive narrative or vision to an audience. In these experiences, I often curate performers based on my direction of the show, each a piece or character to my overall narrative. ​​My exhibitions are made through the careful selection of artists, as well as directing and listening to the creative input of a technical team.

            I am mostly inspired by excessiveness; the concepts are too loud, too bright, too obscure,  too revealing, to challenge the audience with something so “in your face”. I often ask myself, how can I push the space further? Celebrating collaboration, the teams are given ideas (colors, shapes, sounds, etc.) that fit the visual identity using clear communication and organization. I aim to leave my audience experiencing something new and a thrill from the exhibition.